Português Suave, meaning Portuguese soft or Portuguese smooth, was an architectural style promoted by the Portuguese Estado Novo regime, mainly during the 1940s and early 1950s and officially called Estilo Português, or Portuguese Style, by the government of the time. It became more widely known as Português Suave after a brand of cigarettes of the same name, and is also called Estado Novo style, though that name is imprecise since the regime applied several different architectural styles to public buildings over time, including Art Deco and the Modern movement until the 1940s and the International Style after the late 1950s.
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Português Suave architecture (Wikipedia)
In Group: Postwar and Late Modern Styles of Europe, Lead paragraphQuote, In Group: Postwar and Late Modern Styles of Europe, Lead paragraph
The Português Suave (which can be translated as "Portuguese soft" or "Portuguese smooth") was an architectural style promoted by the Portuguese Estado Novo (New State) regime, essentially during the 1940s and the early 1950s.
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